Dressing
the gaze
Art can also dress. Fashion can also provoke. And the body can be the place where these languages meet.
In its new edition, Dressing the Gaze brings together artists and fashion designers who explore different ways of thinking about the body, matter, clothing and identity.
The exhibition presents works that span installations, sculptures, photography, objects and experiments, creating new connections between art and fashion.
At the Pátio Batel Atrium, the central exhibition design turns the space into a place for meeting, creating and reflecting — one that also hosts a program of talks, guided tours and workshops throughout the exhibition.
Artists
Guita
Soifer
The multimedia artist from Paraná moves between printmaking, painting, photography and installation, investigating memory, matter and transformation.
Janet
Vollebregt
Working in Brazil and in Europe, the Dutch artist creates installations and sculptures that explore color, form, space and energy in direct dialogue with art, design and architecture.
Jum
Nakao
One of the leading names in Brazilian independent fashion, Jum Nakao brings clothing, art and performance together to question the processes and consumption of the fashion industry.
Labô
Young
Identity, urban culture and contemporary visuality run through the work of Labô Young, who finds in everyday materials the substance for personal narratives.
Nazareth
Pacheco
Glass, metal and other materials take on new forms to investigate the body, adornment and presence. In her work, beauty and strangeness walk side by side.
Nino
Cais
Photography, collage and objects reveal the relationships between body, everyday life and representation, turning clothes and household items into poetic matter.
Nathalie
Edenburg
Artist, model and jeweler, Nathalie Edenburg moves between painting and jewelry design, exploring organic forms, the body, adornment and personal expression.
Ronaldo
Fraga
In his collections, Ronaldo Fraga tells stories that reveal different Brazilian cultural identities.
Honored
artist
Efigênia
Rolim
A Brazilian folk artist based in Curitiba, Efigênia Rolim became known as the “Candy Wrapper Queen” for turning discarded materials into sculptures, costumes and objects that carry stories.
Her work starts from what would be left behind to create new possibilities of expression. Among papers, packaging and other materials, Efigênia builds a language of her own, bringing art and fashion together through upcycling, clothing and performance.
Her work transforms matter, but it also transforms the way we look at it: what was once waste gains body, identity and presence.
In this edition of Dressing the Gaze, Efigênia is the honored artist, with works that celebrate her career and her singular way of turning the everyday into creation. The tribute extends to the Oscar Niemeyer Museum, which hosts an exhibition of her work during the same period.
Curatorial text
The project Dressing the Gaze is born from the meeting of two fields that have historically shared the same creative impulse: art and fashion. Both work with form, matter, gesture and imagination, turning ideas into sensory experiences. In this new edition, the aim is to deepen that dialogue by inviting artists and fashion designers whose creative processes weave fashion and art together.
As Roland Barthes observed, clothing is never merely what covers the body: it constitutes a language, a system of signs capable of communicating desires, belongings and fictions. To dress is to produce meaning. By bringing together artists and designers whose research crosses the fields of art and fashion, Dressing the Gaze II moves this language into an expanded territory, where fabrics, ornaments, embroidery, jewelry and volumes no longer answer only to the logic of use and begin to act as forms of thought.
The exhibition, made up of creative islands, was designed to host the works of the nine invited artists: Guita Soifer, Janet Vollebregt, Jum Nakao, Labō Young, Nathalie Edenburg, Nazareth Pacheco, Nino Cais, Ronaldo Fraga and Efigênia Rolim, honored in this edition and one of the most singular figures in Brazilian folk art. Self-taught, a poet, performer, storyteller and environmental educator, Efigênia, who passed away this year, became known as the “Candy Wrapper Queen” for turning candy wrappers, scrap and discarded materials into exuberant sculptures, costumes and installations.
In many of the works presented, clothing takes on a sculptural, performative or conceptual dimension; in others, procedures from the visual arts seep into the making of fashion, questioning conventions about identity, beauty and memory. The gaze ceases to be merely contemplative and becomes a participant in this process. Here, to dress means to expand one’s possibilities of existence. If art composes new ways of imagining the world, fashion offers them a body. And in this encounter, looking and dressing become one and the same language.
Ana Carolina Ralstoncurator
A look
at each work
Walk through the Atrium and discover the works that are part of the exhibition.
Event
calendar
During Dressing the Gaze, the Atrium becomes a living space for meeting, creating and exchanging, with talks, guided tours, workshops, fashion shows and other experiences throughout the exhibition.
Talks
Ronaldo
Fraga
Rafael
Chaouiche
Mariah
VianaSEP 16 7 PM
Who is a “Creative Director”, and what do they do?
Three powerhouses of fashion meet for a rich exchange about the broad spectrum of creative work: from inspiration to styling, through the construction of silhouette, image and all of a brand’s communication. Ronaldo Fraga, a designer from Minas Gerais and one of the most distinctive voices in Brazilian fashion, and Rafael Chaouiche, from Paraná, founder of the brand that bears his name and the first Brazilian on the reality show “Making the Cut”, meet in a conversation moderated by Mariah Viana Salomão, creative director of Novolouvre, VP of Culture at ACP and coordinator of the Fashion Biennial.
Book your free spot through Singular, in the Pátio Batel app.
Luiza
Brasil
Tete
Conde
Lais
MachadoSEP 23 7 PM
What are fashion shows for?
Since they first appeared in the 19th century, the purpose of collection presentations has been constantly changing — and at a dizzying pace since the rise of the internet and social media. So what are fashion shows for today? Journalist and influencer Luiza Brasil, market and behavior analyst Tete Conde and style consultant Lais Machado, who moderates the conversation, take on this debate. From the first presentations to “see now, buy now”, the conversation covers reflections relevant to fashion communication and consumption.
Book your free spot through Singular, in the Pátio Batel app.
Carollina
Lauriano
Thai
de MeloSEP 30 7 PM
Is fashion art? The century-old debate
“Fashion” and “art” are concepts that have intertwined throughout history. From complementary points of view, art curator Carollina Lauriano and Thai de Melo, fashion communicator and performer, elaborate on the points of affinity and divergence between the two platforms of expression. More than building an answer to the question, the conversation proposes reflections on how the two universes complement each other and can build repertoire.
Book your free spot through Singular, in the Pátio Batel app.
Luiz
Gustavo VidalMariah
Viana
Diego
GodoyOCT 7 7 PM
The Fashion Biennial and the history of fashion in Paraná
Luiz Gustavo Vidal, president of Cultura ACP (the Paraná Commercial Association) and creator of the Fashion Biennial, Mariah Salomão Viana, VP of Cultura ACP and coordinator of the Biennial, and Diego Godoy, headhunter at Muuda and committee member, tell how a fashion biennial is born in Paraná. The conversation revisits the history of fashion in the state — its industries, schools and independent brands — to understand what sustains the creation of an event of this scale, what the Biennial’s ambitions are and how it intends to connect fashion, education, innovation and the creative economy in Curitiba.
Book your free spot through Singular, in the Pátio Batel app.
André
Carvalhal
Priscila
Monteiro
Ana
Luísa TorresOCT 14 7 PM
Art as a foundation for brand building
From luxury giants to niche labels, building a brand universe can flirt with art in different ways. Citing various cases, André Carvalhal, writer, professor and consultant in behavior and branding, and Priscila Monteiro, journalist and specialist in communication and luxury, discuss art and positioning goals. Moderated by Ana Luísa Torres, advertising professional and brand strategist.
Book your free spot through Singular, in the Pátio Batel app.
Workshops and guided tours
SEP 17 7 PM
Guided tour
Guided tour of the exhibition Dressing the Gaze and of Guita Soifer’s studio “Um lugar inesperado” (An Unexpected Place)
Book your free spot through Singular, in the Pátio Batel app.
SEP 19 1:30 PM, 2:45 PM, 4 PM and 5:15 PM
Children’s workshop
Artist’s notebook
Create a self-portrait through colors, shapes and symbols. Each participant receives a notebook to personalize and create their own art.
Led by Samantha Baldissera
R$ 45 per participant 24 spots per session
Book through Singular, in the Pátio Batel app.
SEP 22 7 PM
Guided tour + Workshop
Customizing garments
Create prints on garments using a stencil. Each participant must bring a piece of clothing to customize, preferably in a plain, smooth fabric with no texture, such as cotton, linen, denim, sweatshirt fleece or jersey.
Led by Lucia Müller
R$ 45 per participant 24 spots
Book through Singular, in the Pátio Batel app.
SEP 26 1:30 PM, 2:45 PM, 4 PM and 5:15 PM
Children’s workshop
Transforming objects, a tribute to Efigênia Rolim
Turn materials into a small object, character or accessory, showing that unexpected elements can also carry stories.
Led by Samantha Baldissera
R$ 45 per participant 24 spots per session
Book through Singular, in the Pátio Batel app.
SEP 26 2 PM
Workshop
Infalíveis: how to materialize a conversation
A theoretical and practical activity exploring the construction of artworks that use air as their structure. The starting points are the works Infalível (2018) and Sacolagem Vapupu Rolim (2026), modular, interactive inflatable objects. From these references, participants try out the techniques used to build them, including making plastic canvas from recycled and recyclable materials, such as discarded plastic bags, in a shared curatorial exercise.
Led by Brutas Coletivo
R$ 45 per participant 15 spots
Book through Singular, in the Pátio Batel app.
SEP 29 7 PM
Guided tour + Workshop
Reliquaries
Create a piece with the photo of someone or something special and assemble a reliquary to carry something worth remembering close to your heart.
Led by Lucia Müller
R$ 45 per participant 24 spots
Book through Singular, in the Pátio Batel app.
OCT 3 1:30 PM, 2:45 PM, 4 PM and 5:15 PM
Children’s workshop
Customizing garments
Create prints on garments using a stencil. Each participant must bring a piece of clothing to customize, preferably in a plain, smooth fabric with no texture, such as cotton, linen, denim, sweatshirt fleece or jersey.
Led by Samantha Baldissera
R$ 45 per participant 24 spots per session
Book through Singular, in the Pátio Batel app.
OCT 6 7 PM
Guided tour + Workshop
Sewing your own picture
Explore principles of artistic composition by producing your own picture with a variety of textile materials, such as fabrics, yarns and threads, in place of paint and brush on canvas.
Workshop led by Lisiani Serea
Guided tour led by Lucia Müller
R$ 45 per participant 24 spots
Book through Singular, in the Pátio Batel app.
OCT 10 1:30 PM, 2:45 PM, 4 PM and 5:15 PM
Children’s workshop
Mosaic - Small parts, big pictures
Using a paper base and small pre-prepared elements, each participant creates a composition of their own.
Led by Samantha Baldissera
R$ 45 per participant 24 spots per session
Book through Singular, in the Pátio Batel app.
OCT 13 7 PM
Guided tour + Workshop
Collective memories
Let creativity flow and build a collective work using the technique of your choice, such as drawing, painting and sewing, turning a large piece of fabric into a unique shared artwork.
Workshop led by Bordas Coletivo
Guided tour led by Lucia Müller
R$ 45 per participant 24 spots
Book through Singular, in the Pátio Batel app.
OCT 15 7 PM
Guided tour
Guided tour of the exhibition Dressing the Gaze and of Guita Soifer’s studio “Um lugar inesperado” (An Unexpected Place)
Book your free spot through Singular, in the Pátio Batel app.
OCT 17 1:30 PM, 2:45 PM, 4 PM and 5:15 PM
Children’s workshop
Watercolor
Discover and practice the painting technique that combines paint and water to create unique tones.
Led by Samantha Baldissera
R$ 45 per participant 24 spots per session
Book through Singular, in the Pátio Batel app.